Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.
Modern and Woodsy: Inspired by vintage bourbon, the perfumer infused notes of grey suede, shaved white woods, and fresh sage to form this unmistakably iconic blend with a strong, masculine scent.
Genuine & Resilient: Leather serves as a genuine and resilient emblem of the rich heritage of the American West, deeply embedded in the way of life for contemporary cowboys. This line of men's fragrances showcases that way of life prominently.
Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
Warm & Masculine: Leather #2 Small Batch is a contemporary men's cologne expertly crafted with soft, leathery warmth and smooth sexy woods. This scent is our iconic signature not soon forgotten