HOOEY Ox 40L Backpack with Rain Cover, Hat Strap, Laptop Sleeve, Hydro Pockets

Starting from humble beginnings in a spare bedroom in South Texas, our brand takes pride in offering a fresh alternative for those seeking to break away from the norm. We believe that as a western brand, we don't have to follow trends from other markets like athletic, surf, and streetwear. Instead, we design with the mindset that we can not only keep up with these markets but also lead them.

The Bronx Trucker Hat from HOOey is a perfect example of our innovative designs. It features an adjustable snapback and mesh backing, ensuring one size fits most. To see more hats and accessories from HOOey, visit our store.

So, how did it all begin? HOOey founder Joey Austin wanted to create a brand that resonated with western kids, representing their passion and interests. Starting with just two hat designs in 2009, Joey's vision for HOOey quickly gained traction.

But why the name Hooey? The term 'hooey' comes from the knot cowboys use to tie a calf's legs in rodeos, symbolizing the brand's deep connection to western culture.

What sets HOOey apart as a strong brand? Authenticity. Our team is actively involved in rodeo and western sports, living and breathing the lifestyle we promote. This commitment translates into the quality and relevance of our products.

Moving on to our product description, the Ox 40 Liter Backpack is another testament to our dedication to innovation. This backpack is versatile, suitable for school, city life, or outdoor adventures. It features multiple compartments, a detachable rain cover, water-resistant base, and a fleece-lined sunglass pocket. With padded shoulder straps and a laptop sleeve, it's designed for both comfort and functionality.

To complete your HOOey collection, check out our other items like the Marley Hoody, Board Shorts, Wild Rag Bandana, and Ash Flexfit Hat. Our customers have praised the quality and design of our products, with ratings averaging above 4 stars.

Experience the HOOey difference today and discover why we're more than just a western brand – we're leaders in innovation and style. Visit our store to explore our full range of products.

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